- Harley Smith / Art Direction / Graphic Design / Branding
Portfolio
- New Ad
- Sepino
- Bankers Hall Club
- Melting Waxx Collective
- Footprint
- Xavier Rudd
- World Health
- Custom Equestrian
- Evmech
About
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Harley Smith is an accomplished graphic designer with an over-developed right brain driven by a passion of what design can do.
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Inspiration
Bankers Hall Club
Bankers Hall is Calgary’s premiere business address. Fitting it should house a fitness facility, Bankers Hall Club (BHC) that caters to executive business professionals. International Fitness Holdings Inc. (IFH) acquired BHC in the process of a brand realignment.
Interface design and implementation of the new BHC brand. Rotating content photography and campaign creative was previously conceptualized by W A X. Although we experienced some push back from existing members surrounding certain key positioning statements, I found the overall brand tone and creative direction WAX had presented to be clever.
