- Harley Smith / Art Direction / Graphic Design / Branding
Portfolio
- New Ad
- Sepino
- Bankers Hall Club
- Melting Waxx Collective
- Footprint
- Xavier Rudd
- World Health
- Custom Equestrian
- Evmech
About
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Harley Smith is an accomplished graphic designer with an over-developed right brain driven by a passion of what design can do.
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Inspiration
Custom Equestrian
Custom Equestrian, (CE) located in Calgary, AB, CAN has been an amazing project to work on since day one. Lisa Duke is a young energetic entrepreneur with a unique vision that will revolutionize the equestrian industry. CE has an exclusive product line consisting of CWD (interact)- Professional Saddles & Fitting (by appointment here) and Omega Alpha Supplements (interact). Lisa had a prominent vision in mind for her identity, “I want the Mercedes of equine”. A custom typeface from veer called Raceway (how fitting) and a complimentary typeface Univers were selected. Customer service is Lisa’s primary focus and niche as she offers mobile tack shopping with a killer smile and friendly service.
