Sepino

Bankers Hall Club

Melting Waxx Collective

Footprint

Xavier Rudd

New Ad

Text campaign for World Health aimed at young & affluent 18-34 via NewAd restobar. Objectives were: engage audience, further brand awareness, and open a new interaction stream within the Y&A men and women. The text platform may be a touch soon for the average Canadian consumer however it’s earning plentiful results in the US. Worth a shot.

The solution:

For the boys, “Not laying pipe lately? We can help” aimed to judge those micturating within the porcelain goal posts who may be down on their luck with the ladies. The call, redeem your seven day pass at World Health, get your ass in shape and your odds at “kicking a goal” with the ladies will improve. It’s known men living a healthy active lifestyle not only improve their overall well-being, they exude a higher level of confidence the ladies sense during courtship.

For the ladies, “Too much jiggle when you wiggle? We can help” was meant to bring forward the little mental box in her brain that relates her physique confidence to her activity in the bedroom. The lower the her physical confidence, the lower the lights will be. We want her too be confident in her appearance and feel her best. Solution: rid the unwanted jiggle with a complimentary seven day pass to World Health.

As for the cliché “six pack ad”, why not? It’s safe both both men and women, it’s a touch point many can relate too, you’re in an establishment serving grown up bevies; odds are you’re sampling one right now. If so, you see the ad and automatically self assess. If your self assessment comes up negative, a simple solution to get that six’r back – redeem your seven day pass at World Health. Stop procrastinating, it’s your belly’s best friend.

The ads are currently running in Calgary and Edmonton, Alberta, Canada.

The result:

Women are currently leading the response with “Jiggle” however “Pipe Guy” is a close second. The results have generated approximately 250 new interactions over a 12 month period.

Copy worthy of consideration for the next round: this is a free text, no text msg rates apply. Your feedback is encouraged.